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Lube

Lube makes everything work better — and the type you use matters more than most people realise. Water-based, silicone, hybrid, thick, warming, cooling, and sensitive formulas all behave differently and suit different situations. This range covers everyday formulas through to specialist options, all within the 👉Lube & Essentials hub. If anal sex is on the agenda, anal lube is worth a separate look — it's formulated thicker specifically for that purpose. For oral, the flavoured lube range is next door.

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Picking the right lube

Water-based

Water-based is the default choice for most people — and for good reason. It works with every condom type, every toy material, and rinses off cleanly without leaving residue.

The range in quality is wider than the category name suggests. Cheaper formulas rely on glycerin as a base ingredient, which can disrupt vaginal pH and contribute to yeast infections in people who are prone to them. Parabens, propylene glycol, and petrochemicals are other common ingredients that cause irritation for some.

If you've had reactions to lube before, it's almost always down to the formula, not the base type itself — switching to a glycerin-free, paraben-free option usually resolves it. Pharmaceutical-grade water-based formulas use a significantly higher standard of raw ingredient than most off-the-shelf options.

One practical limitation: water-based absorbs into skin over time and needs reapplying during longer sessions. How quickly depends on the formula — cheaper options dry out fast; quality formulas last considerably longer.

Silicone

Silicone lube stays wet for hours without reapplying. The molecules sit on the surface of the skin and don't absorb, which is what makes it so long-lasting. It's also waterproof — it holds up in the shower or bath where water-based washes straight off. A few drops go considerably further than water-based, which offsets the higher price per bottle.

The one firm rule: never use silicone lube with silicone toys. The formula bonds with the toy's surface and breaks it down permanently. With vibrators, butt plugs, or any toy made from silicone, use water-based or hybrid instead.

Silicone lube is fine with glass, metal, and hard plastic — and with all condom types.

Hybrid

Hybrid formulas blend a water-based base with a small silicone component. They feel natural and light like water-based, last considerably longer, and are generally safe with silicone toys because the silicone content is low enough not to cause damage.

It's a practical middle ground for people who want the longevity of silicone without the toy restrictions. Some hybrid formulas go further — adding hydrolysed silk protein that actively draws moisture in and holds it, not just slowing the rate of drying.

Thick and specialist formulas

Standard lube consistency works for most purposes. Where it falls short is anal sex — there's no natural lubrication there, and a thinner formula disperses quickly.

Jelly-texture and extra-thick water-based formulas are designed to stay in place — they cushion, coat, and hold through movement in a way a standard formula doesn't.

At the extreme end, fisting-specific gels and butters are formulated for extended, high-friction use. The butter variants are petrolatum-based and not latex-safe; the gel versions are water-based and are. Worth knowing before you buy.

Warming, cooling and tingling

These aren't just flavoured lubes with a different label. The active ingredients — botanical extracts, menthol, vanillyl butyl ether — work by increasing blood flow or creating temperature contrast on the applied area.

Warming formulas generate a gentle heat on contact. Cooling ones use menthol for a fresh, cooling effect. Tingling formulas combine both. The intensity varies between products and between people — the same formula can feel subtle on one person and strong on another. Starting with a smaller size is sensible if you've never tried one.


When lube type makes the real difference

The toy you're using should inform the lube you reach for. Silicone toys — the majority of quality vibrators and most body-safe insertables — need water-based or hybrid. Fleshlights and similar sleeve-based male sex toys have their own brand-specific formula for a reason — the SuperSkin material is sensitive to ingredients that most standard lubes contain, and using the wrong formula degrades the sleeve over time. Glass and metal toys have no restrictions.

For anyone building a full routine around anal, pairing lube with an anal douche beforehand and keeping a lube dispenser on the nightstand for easy one-handed access makes the practical side considerably smoother.


Lube for sensitive skin

A significant portion of people who think they're "sensitive to lube" are actually reacting to one or two specific ingredients — glycerin and parabens being the most common culprits.

Glycerin is osmotically active — it draws water out of tissue, disrupting the vaginal environment and encouraging bacterial and yeast overgrowth. Parabens are preservatives that cause irritation in sensitive tissue.

Removing both — alongside propylene glycol, petrochemicals, and alcohol — produces a formula that the vast majority of sensitive-skinned users tolerate without issue. pH-balanced formulas with prebiotic ingredients go further, actively working with the body's natural environment, not just avoiding disruption.


Quality formulas, plain packaging

Every lube in this range is body-safe and tested to the relevant safety standards. Brands include ID Lube, pjur, and Gun Oil — formulas used clinically and distributed worldwide. All orders leave in plain, unmarked packaging. Same-day dispatch on orders placed before 14:00 (Mon–Fri), free delivery over £50.

FAQs

Water-based and silicone-based lubes are both safe with latex and polyisoprene condoms. Oil-based products — including petrolatum-based lubes — degrade latex. If latex condoms are in use and extra lube is needed, water-based is the safest choice across all condom types.

Water-based personal lubricant absorbs into the skin over time — it's the nature of the base. How quickly depends on formula quality and the amount used. Reapplying is normal. If it's drying out too fast, a hybrid or silicone formula lasts significantly longer without needing to stop.

Silicone lube is not safe for use with silicone sex toys. It bonds with the toy's surface and degrades the material permanently. Use water-based or hybrid lube with silicone toys. Silicone lube is safe with glass, metal, hard plastic, and TPE or cyberskin toys.

Glycerin is a common ingredient in lube that draws water out of body tissue. In the vaginal area this upsets the natural pH balance, which can lead to yeast infections. If standard lubes have caused irritation or infections in the past, a glycerin-free formula is worth trying.

Most people underapply personal lubricant and then don't reapply when things dry out. A generous initial application and a small top-up as needed is the right approach — there's no upper limit beyond it getting messy.

Still deciding?

Browse everything from the homepage, or find answers fast in the Help Centre.

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Same day dispatch. Order before 14:30 (Monday to Friday) to ship the same day. You’ll get email updates at each step.

Delivery options. Choose what suits you best, including guaranteed weekend delivery.

Fully trackable. We send your tracking number as soon as your order leaves us.

Not going to be in? Divert your delivery to a nearby collection point.

Plain packaging only. No logos or product names on the box or label.

International shipping (EU). Enter your address at checkout for live options.

Same day dispatch. Order before 14:30 (Monday to Friday) to ship the same day. You’ll get email updates at each step.

Delivery options. Choose what suits you best, including guaranteed weekend delivery.

Fully trackable. We send your tracking number as soon as your order leaves us.

Not going to be in? Divert your delivery to a nearby collection point.

Plain packaging only. No logos or product names on the box or label.

International shipping (EU). Enter your address at checkout for live options.